Posts in Content Creation
Employee Generated Content: Small Business Marketing Tips

Employee Generated Content (EGC) is set to be one of the biggest content marketing trends in 2025. And while TikTok might be making it popular right now, this trend has actually been building for years - from that viral ice cream store employee making desserts with voiceovers to social media managers becoming the face of brands.

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Enjoying the process of content creation as a business owner

Are you enjoying the process of content creation as a business owner?

Ever feel like content creation has become another chore on your to-do list?

You’re not alone.

Many small business owners and entrepreneurs struggle to find joy in the process of creating and sharing their content. It’s not just about the ideas or the strategy, it’s about learning to love the journey of content creation itself.

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Should I Start a Blog vs YouTube Channel for Extra Income?

Do you know that every side hustler has a common question in mind, i.e., blog vs YouTube? Which one should I start?

Many people want to make money on the side, so almost everyone is considering these two options. On the other hand, they have become popular because of the freedom to work from anywhere and the popularity of blogs and YouTube.

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Are you ticking the boxes with content?

When I started creating content for my business, ‘random’ was an understatement!

What I was posting and what the core of my business actually stood for were two completely different things, the photos I was posting were simply there just to get content out and THAT'S IT!

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Introverts in business: how to navigate online content creation as a business owner

Feeling exhausted from the hamster wheel of content creation? I think we’ve all been there…

But as an introvert (or someone easily drained by online content and social media), you might find yourself feeling even more exhausted. While you understand it is important for business, maybe it doesn't always feel worth it. 

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How to navigate being a business owner turned content creator

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas!

Guess what? You are a content creator now. But don't worry!

We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience).

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