311: Branding isn't about your logo or colours | Jean Michell Guerrero Naranjo

I get it… the fonts, colours and logos of your brand are fun. 

No one wants to sit down and write the long-term plans either, that can be scary. 

But without the CORE brand foundations, it is HARD to market your business well - trust me it is rough. 

So if you are a business owner wanting to create impact sustainably and get actual results from your marketing, it all starts with the basics. Brand foundations. 

Mitch (Head of Visuals) and I sat down to talk about some recent branding projects we have worked on and how these insights can help any small business owner shine in a competitive market

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. 

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KEY EPISODE TAKEAWAYS 👇

✨ What are branding foundations 

✨ Why fonts, colours and logos are the LAST thing you think about 

✨ How to be unique online 

SHOW RESOURCES 👇

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕

PODCAST TRANSCRIPTION

This is episode 311, and we're talking all about branding and why it's more than just a logo and the colors that you choose. And if you don't have a proper brand strategy, it can really impact your marketing. And I've got a special guest for you today. Welcome to the Content Queen Podcast. I'm your host, Mariah, entrepreneur storyteller, digital nomad, creative content bootcamp, and founder of Content Queen.

With over 10 years experience in marketing, this podcast is here to help you create the. Ideal content marketing strategy and plan for you blending storytelling and strategy. So let's get into it. Hello gang. All right. We are back on the couch and I'm gonna ask someone special to come. He doesn't need any introduction.

Mitch, come sit on the couch with me and let's chat about branding. Here he comes. Woo Bravo. Welcome. Thank you. So we're just gonna do the hand the mic situation. So you are the next guest on the [00:01:00] Content Queen podcast, and it's an in person one. I like this little cozy. Cozy Couch Chat. Yeah, so for anyone that doesn't know Mitch, he is the head of visuals behind all the nice looking things at Content Queen.

He's really good at making things look good, and I really wanted to get him to come on because in the last like 12 months or so, we've done a few branding projects. Now it's not anything that we typically offer in our product suite, but for. People that we know and some referrals, um, we wanted to take on that.

And I feel like there's been a lot to it because what I found is when we've worked with clients, obviously, uh. Two of them were for Rebrands and, no, sorry, one of them was for rebrand, two of them were brand new brands From Zero. Yeah, from Zero, sorry. Correct myself, but I think a lot of them thought, oh, we're just gonna get a logo and some colors and great.

And that was kind of like all they thought they needed. But after we put it all together. It was like, oh wow, this is [00:02:00] really quite incredible. So for those that don't know, that think, oh yeah, I just need some colors and some logos, and that's kind of what, and, and maybe you have hired someone that's just given that, and that's all you've wanted and that's fine.

But I think what we've found is without that really strong branding away from the visual brand, um, it does make it hard to market. So. Yeah, tell us a little bit more about what, what's in branding? Like what have you found? 'cause full disclaimer, kind of the process has been, we would have a two hour chat with this client just going back and forth, me doing what I do best and shitty chatting away and asking some very targeted questions based on branding, foundations doing an archetype quiz, which we'll go into.

And then Mitch kind of brings to life the visual identity from that. And then we both work on piecing together. All the other elements. So take us through like what you have worked on with brand and sort of like how you see branding. Okay. Thank you again for, uh, [00:03:00] having me. No worries. But I am always here.

Yes. He's always, he's literally always behind the camera. Yeah, behind the camera. Yes. And sometimes I have ideas and I want to say, but well, now's your time. It's my time. Yes. We have done like a three, three brands, two from Zero and Guam. We just did rebrand. Mm-hmm. Which was recently. Yes. And yes. It's not just the logo.

We realize that. It's more than colors and logo. I think the logo in the colors is like a, people really want to see and it's like the The mind. Yeah. It's a sexy part of branding that. Yeah, exactly. And the mind thing. Every client wants to see that. Yeah. And the mind thing that people want to see, but is a lot of behind of that.

It's more, um, and actually the most important for me is the, the message that you can give is like all of the element graphic elements that you can give to the brand. So for the start, I think the principle things and the base [00:04:00] of have a good branding is we realize realizes the vision, mission, the foundation.

Yeah. The foundations, the mission, vision, and the values. Because it's like, um, yeah, like that support and that base like a building a house. Yes. If you have a good base and good foundations, you can build a, a tall or a strong building. Yes. Also, we realize that we have to make a little bit flexible because when you Yes.

When you do your vision or your mission is like a proposed. And, and yes, how you see your company, but sometimes on the way. You want to change some things? Yes. So make easier, but flexible too. The audience understand and also the, the employees like, uh, have that for, uh, for do the job or for, uh, look [00:05:00] how the brand is going to look in the future.

So. Hmm. It's very important that the guide of the, of the brands be flexible. Yes. That you can change and. Well, I think it just evolves, right? Yes. But yes, it's more than just, uh, colors and logo. Yes. I think it's been, well, one of the analogies that I put it towards is we're currently getting our bus renovated.

Mm-hmm. And. When Mitch has been going every week to, yeah, check out the bus and see how it's going. Get some content. And the guy, Jesus helping us, um, renovate the bus. He was sort of saying to Mitch, you know, the first few weeks are really the foundations getting the flooring in. Stripping everything out, putting in the plumbing, putting all the electrics, all those foundational elements that make up the bus, and then everything else added on top is the pretty stuff.

So obviously when we're going, it's like, oh, it doesn't really look like much has been [00:06:00] done. But of course behind the scenes there's so much that's gone into it. I think that's a really interesting way to see it. Right. And I think with the vision, mission and values, like we go to Pilates at the moment and their mission is, says, our mission is to change the way the world works out.

And that's just that like one liner of like, that's what they're here to do. So for example, if the head of marketing or the head, like the CEO comes to the marketers and say, oh, we wanna do this, we wanna do that, they can go, okay, well does it in a, is it in alignment with what we're trying to create?

Mm-hmm. And when you say like, change the way the world works out, that can be flexible. Right. Because they might, they, they're Pilates gym, but maybe they, what they're called Studio Pilates. So, but maybe they add in like some yoga down the track. Yeah. Or they add elements to their brand or to their business.

But it still is changing the way the world works out. Yeah. Because sometimes they propose can change over the time. Yeah, exactly. And then [00:07:00] your, your mission is Yeah. Like what? Are you here to do that? What is the goal? You know, like how many people you wanna serve and obviously there's lots of, you know, you can just Google or work with chat t to build all this out, but it's so important because every time you do something, you're always coming back.

Even with the values, for example, where making a bit of a shift in the business and those values are, loyalty is a really big one for me. And so I'm thinking about, okay, if we make shifts to the offering that we have. Is it still going to align with my value of being loyal, loyal to my clients? Yeah. And things like that.

Is it gonna help us grow? And one of them, you know, like that's one of my values as well, so it's like. When we are making business decisions, how do we align those to our values? And then how do you show up in the world in alignment to those values? So like, are you, is your marketing reflecting your values?

For example, um, [00:08:00] a referral program was something I brought in two years ago to reward my clients for being loyal. After three months of working with me in a retainer, I would. Give them, like I would offer them the referral program, which meant if they offered my work, they would get a discount off the month.

You know that. Um. The percentage discount off the month of working with me. And that was a really great offering for people because they were like, oh, cool. Like I love your work. Of course I'd offer you and I'd love a discount off my, so that was me using my value of loyalty. So without those sort of foundations, you're kind of like, what are we doing here?

Like, yeah, it could work, of course, like your business can work, but it's rocky and when you need to make really big decisions, which happens as your business evolves and grows. It's really hard. And yeah, when it comes to showing up on social media, I was like, how do I be authentic? Well, if you don't really know what you're doing, why you're doing it and in what way?

[00:09:00] Like in regards to what values you're trying to connect to. I think that's why you're not being authentic. 'cause you don't really know why. Yes. Mm. Well it's, it's so important that you say that because actually when we start with the client, we do like a meeting. And they. Tell us the story because all of that, yes, all of that values is building by the story that you commun.

It's like when you born and you start to live and all of your values and your personality is start to building over the time. Yes. So it's very important that the client say the story and we find what is that values important that you want to show an offer to your audience. And another thing that I'm going to say are unique, it's different because when one brand start from zero.

I think never is going to be unique. Yes, people want [00:10:00] to be unique, but it's just different. Yeah. The only element that give you unique to your brand is the time. So brands unique is building over the time, over the years, yes, because from the start. You have to know that you want to look different. Yeah.

Yes. To the rest of the, yeah, that's a good, yeah, because like obviously a logo can be unique, like it can look different. But Yeah, to be unique, it does definitely come with time because even when we are doing brand session and we say, you know, what is your unique selling point? And one client was like, oh, it's like you can cancel any time.

And yeah, that's a great selling point. But actually now as we've worked in the brand, it's the community that they've built. It's, it's the, yeah, it's the fact that actually, like they don't look like any other recovery gym, which is one of the brands that we did from scratch. Like you look at all the other recovery gyms, it's got this aesthetic, it's like, it's kind of like personality less, so it's like [00:11:00] got nothing.

Whereas this is like, and this is why. We've got really great engagement and people wanna support them. And obviously the uniqueness is the founders like the, you know, the founders having this personality and you know, now, you know, people buy your products and services, uh, by yourself as much as your products and services.

I had a call just this morning, um, with a guy who was like, oh, you know, he's built up his YouTube to a really good point. Um, it's not growing as much because he thinks every, everyone's sick of content, right? Like, everything's so content, information heavy. And I'm like, yeah, you are. Right? Because people wanna buy your personality now.

So how do we show our personality? Yes, we can show it in those more, um, raw channels like your tiktoks, your Instagram, and not so much LinkedIn. I feel like we struggle to be extremely raw and authentic on those channels. I think authentic, but raw can be challenging 'cause we think we have to be this persona.

So yeah, it's like. Adding that uniqueness is yourself as well. And we'll, we'll talk about brand story, but if you [00:12:00] haven't sat down and written out your values, your mission and your vision, you, it's a perfect time. Like we're still in Feb. I always review mine and go back to it, but you feed that information to your team.

If your team is ai, that is okay too, and this really does help you create. The decisions that you need to, like, I started uploading into chat JPT for my own personal, um, benefit is my, um, my human design. If you haven't heard of human design, we had Lucy on the podcast. My personality traits through like my strengths assessment and now it like, and my values and all that.

And when I'm like chatting to chat t it's taking all that information, right? So if you are not feeding, if you wanna use AI and you're not feeding it with the right information. Go back and do this stuff. And yeah, you can bounce questions back and forth with chat chippy t if you want. Sometimes it's actually easier to talk to someone else about it.

Yeah, like [00:13:00] how you word vomit. Even if you jump on zoom with a friend and just word vomit, everything you wanna do in your business, what it's about, why you are here, and then you can transcribe it and get it kind of chat. Ptd. Yeah. But sometimes you just got to write, talk however best for you. Sorry to take how they create and thing, because that is, they give you that.

Tone of authenticity that you really want to have in your brand. Yeah, and that was what's so cool about these brand sessions that I was doing with clients, and that's why I think it was a really good idea and know like two hours can feel like a long time to talk to someone. You could tell at the start they were like not, and then by the end sharing lots of things, right?

Yeah. Sharing. And then that's when. We could get really excited about what they were creating as well. 'cause we were like, oh, this is so cool. They're sharing with us, you know? Yeah. And what they wanna create. And that's when we would get a really good feel from the business, you know, um, recovery base, which we've got a case study on them.

[00:14:00] Hopefully it's out by the time this podcast comes out. Um, you know, they, they would really open up to us about what they really wanted to do. Mm-hmm. What they were really trying to create. And that can't happen in the first five minutes. Yeah, that's right. That needed to come with trust. And you might be pretty surface level with ai or you might be like, find someone that can either ask the right questions or someone you can just go deep with and just share.

Like, 'cause a lot of times we'd be like, oh, you know, really like helping people and you know, want make the world a better place. Which, I mean, we all do, but when you sit back and you go, you know what, no. Like, it's because I've been to. This business before, I've bought this product before and it just, this is why it didn't work for me.

I felt excluded. I didn't feel like I belonged in that community. Like you gotta go deep with it because that's what really brings out those mission, vision, and values and how you use that. And we'll talk about brand story later and how deep you go with that is your choice, but that's how people connect [00:15:00] to what you're trying to achieve.

So the next one is your customers and your message. So once you. Know why you're doing what you're doing and you know your values and all the things. It's like, okay, who is it that I wanna help? Now when we look at marketing, of course we can do target audience, but often who we create con content for and who we market to can be really different to our customers.

And you could break this up depending on your audience in terms of customer, as in the person that physically buys the product, especially if you market to children or the person that uses the product. And if that is two different people, of course, right on both. But understanding who those customers are, who are the people that you wanna target.

And then when you look at your marketing plan, you can start to build out who are the people that I'm actually gonna market to and where, because for example, you might have three different sort of audiences and. One of them might be on social media, for example. Mm-hmm. Um, [00:16:00] but one of the things I just wanted to quickly touch on was Mitch recommended me this book Competing Against Clark.

Yeah. So good. I just started reading it today. And the, the, the first few pages, like it captivated me because he talk, the, the guys talking about how. We have never had access to as much data as we have now. Yeah. In terms of people, consumers, we have the most consumer data and we're still using it wrong, which I felt really was really interesting because he said, alright, for example, I know John, he's 58 years old.

He drives a minivan, he works in New York City and he buys the New York Times. Mm-hmm. But the fact that he's 58 drives a minivan and works in the city does not necessarily mean that he's a consumer of the New York Times. Yeah, they are. His demographics, his age, his occupation, driving a minivan, maybe not a demographic as such.

But [00:17:00] it's that level deeper. What are the values and what are the things that make John, did I say his name was John? Yeah, John. Yeah. Okay. I forgot that. Make John by the New York Times because Yes. It isn't always just the fact that he's a certain age. Yeah. And a lot of the times, yes, we do put the age, the occupation, and it's good to know the demographics, especially for like finding the right channels and, and and things like that.

But from a customer perspective. You have to understand their values, you have to understand their beliefs and their goals and their behaviors. And we actually have access to a lot of this information. And what he was sort of saying in this book was, we're just not using it. We're not using the type of information that we have, but we don't research Very good.

And how many times like. This is a bias thing, right? As well. This is where our bias comes in. And like we were at a workshop last year and remember there was, um, the truffle growers. So they, they grow [00:18:00] truffles in the ground. Like the, the, the, the fungus are delicious. I love truffle. And um, they were saying, oh, obviously the, the truffle, we have truffle dogs.

They sniff out the truffles, da da da. But everyone does content on truffle dogs. So we don't wanna do that 'cause that's boring and people don't wanna watch that. And then one woman put her hand up who was in there 'cause she was a supplier, she was a potential collaboration. She's like, I wanna see your truffle dogs.

So what you think and what your customer thinks can be two very different things, even if maybe you were your target audience at some stage, or your customer, even if you, you know, it's sometimes you do have to be open to exploring. More about what your audience needs. And I do find a lot of business owners often create the content and the marketing that they want over what their audience is actually looking for.

Yes. And also because in, well in, [00:19:00] in the platforms and the digital platforms, social media and everything, because change a lot. All the time. Yes. Every day changing sometimes. That you think your audience is looking is the trends, and because it's trends you want to jump in. The trends also true, but that is the future for me.

All of that content of all of that message that you want to give in base of trends is going to be the future garbage. Mm. Yes. That doesn't going to work. Just work for the first people. Yes. But maybe take a risk. And looks the things difference. Yes. Mm-hmm. That obviously based at the study that you did for your audience or for that buyer persona.

Mm-hmm. Yeah. It's interesting what you say there too, because that is true. We can, and this is where we need to be mindful of getting caught up in the vanity metrics. Over [00:20:00] what the messaging is, and this is where it's interesting with your customer and the message. So yeah, those top of funnel pieces of content are good for those engagement spikes and getting in front of more people.

But it's the actual messaging around how they buy, what is going to make them buy. So when we are looking at that, we are looking at messaging that has. You know, gotten people to actually make a purchasing decision. So this is where like sales psychology comes in, right? Mm-hmm. And this is why branding and marketing are different, because branding does take on.

All elements of the business, like the sales and everything like that, but this is where we go. Oh, okay. Well, when I was marketing my retreat and I did a series of emails, this was the email where people joined the wait list or visited the sales page. Obviously we have way more information from that, from our website and our email.

We don't often get that from our Instagrams, except we, we can, we can get people to go through to our website. Mm-hmm. [00:21:00] But of course data can be a little bit skewed in terms of maybe they go directly to your website just then, or that's why we wanna look at different metrics as well, like saves, um, follows and website taps, not just always Yes, the vanity, which would come from doing trends and yeah, I think it's like a balance between really understanding your audience and as you said, doing things a little bit outside of the box to track their attention.

Yes, I, so it's basically when. Like, uh, you put a bucket and put all of the brands of that industry and they looks exactly the same because they jump in all of the trends. So you see all of the, I dunno, like, uh, financial planner looks the same, the same color, or the same Yes. A aesthetic. Yeah. Aesthetic.

Aesthetic. Uh, all of the gyms look the same. Yes. So how can you go outside of the bucket? There's a Toyota coast that just drove past, ah, I [00:22:00] missed that. Sorry. Continue. And, and yes, it's something that you are saying. Yeah. Yeah. And, and, and we've seen this, like we've seen, we have a, um, a woman we do lots of partnerships with, with her clients, and she's a brand specialist.

And you know, as you're saying, like, say financial planning, they always go with the blues and things like that. And this is where like obviously your colors and stuff do. Are important, but it's like, why those, like what is the psychology around it? And that's what you are really good at looking into is like, when we look at colors and, and feelings and brand elements, it's like, yeah.

It's like, oh, that looks pretty, but it's more about like how it makes people feel and psychologically Yeah. And every time Mitch, it's, it's like blows my mind like he'll. He'll go so deep on why that color? And I'm like, oh my God. Like why would anyone say no to that color? Because like, you've given me so many reasons for it to make sense.

Yeah. But it's also because [00:23:00] I really want, my ideal brand is that brand that works for the people that take that guideline and can work with that. Yes. And can understand and in base of that can understand that. That is the communication that we have to offer to our audience and the audience as well.

Perceive every, all of the elements of the branding perceive at the same. So everything have to be aline with one message. Mm-hmm. And for the reason, the values, for the reason the ology of the colors, of the logo of the elements. Yes. All of together have to work for just the proposed that give. That is in the vision.

In the values, yeah. What you're trying to achieve. Exactly. Yeah. And that's why it isn't just about starting with the colors and the logo because they are a byproduct of all the work that you do. So yeah, it's your customer, your message. What do you want them to say about you when [00:24:00] you're not in the room or.

What are the key messages? 'cause yeah, we can have a thousand things that we can help people with, but what is that one key message? And really think about, yeah, what, what is it we're trying to achieve? What is the ladder of transformation? And when you're doing your messaging thinking about, okay, what, what are the people getting?

Yes, they're getting the actual. Deliverable, the product, the service, but how is it changing their identity and how they're seen in the world? And that's what you wanna go for as well. It's not just, oh, I buy this hair tie. Well this scrunchie because it, it keeps the hair off my, the back of my neck. It's like, yeah, okay.

That's just the product, right? That's the function of the product. But no, the fact that this has moons and stars on it, and when I have it in my hair, it makes me look, um, more feminine and I wanna connect to my feminine energy and my moon spirit. You know, it's like the identity that I shift into when my hair is up.

It means, I mean business, like they're [00:25:00] the things that we wanna look at. It's not just the product, it's the transformation. That's where the messaging comes through. So we could literally talk about this all day and go off different topics and confuse the absolute hell out of you, but we don't wanna do that.

So the third thing that we're gonna talk about is brand archetypes and brand story. Now what we did with some clients is, and I do have a podcast episode with another brand strategist that I'll put in the show notes and there's a blog that kind of goes with this that I think would be really helpful of taking you through the different elements of the brand.

And you can totally do this on your own. Um. I personally wouldn't do any logos off on, on my own. 'cause that is a disaster waiting to happen. And that's why we are a good compliment to Yeah, that's why we're a good compliment because he does all the things that I'm terrible at. Mm-hmm. But, um, brand archetypes are basically, um.

You take an online quiz and it asks you questions about your customer and your brand, and it comes and gives you three different profiles. Now, out of those three profiles, that really helps you [00:26:00] understand how and, and it'll link you to certain brands that are the same. Does give you some like key core marketing messaging and things like that, but it helps you understand how you show up in the world.

Right. Yeah. Well, I understand the brand archetypes. Mm-hmm. As, um. Yeah. Like, uh, the universal personalities, patterns, yes. That the brands can have to connect with the audience emotionally. Yes. It's basically there, actually there are 12 types. Yeah. It's like a personality quiz for your business. Yes. But it's in base of Yes.

Also your personality or the personality that you want to give, because with that. You like a gift that, um, human, human touch. Yeah. To the brand. Yeah. And communication is so, so important. Yes. Yeah. Yeah. So when I took it, [00:27:00] my, um, I can't remember the other two 'cause I'm still doing a little bit more work on it.

But the, um, the first one was the lover. Hmm. And I really resonated with that because everything I do, I try to, and it's, it is very funny because if you have ever done a human design reading, my incarnation cross, I think it's called, is to be a vessel of love. And it was something I always shut down as I was in my twenties.

'cause you know, like single girl, I don't do love. That was like my, my brand message, um, because I was single for a long time and yeah, so like love for me felt this really, it didn't, I didn't feel like I could express it. Right. Yeah. And then of course through work and all the things, and it does really make sense that Content Queen is that.

Sort of lover archetype because that's what I'm here to do. And I feel like when I try to show up on a client call or in my membership or whatever it is on social media, I am trying to create that element of feeling supported and love. And now that I'm leaning into that more, it does [00:28:00] help me with my storytelling and how I show up.

And you know, I am not that person that is going to tell you, you should do this, you should do that because your lover isn't like that. Your lover is here to love you unconditionally no matter what you do. And that's, that is truly what I do. So you someone could come out and say, if you are not on TikTok, your business is gonna fail.

And that I don't believe that I have seen people be successful on Facebook, on here, on there. I'm not. The tough love person. Yes, of course I can motivate you and inspire you, but I'm not gonna be that one that's gonna have really, I have like controversial thoughts, but they're not really controversial because they always come with love.

And I always tried like, oh, you know, all these people on social media, like they're so controversial and they really, and I, that is just not in my nature. Mm-hmm. I can do things like funny in a way, like when I do it, but that's not content queen to me. Content queen. Is here to give you unconditional love.

Yes. I, I, I think [00:29:00] that give you like, uh, that Yes, again, authenticity. Mm. To be yourself, because it's so easy. Like you take things from another brands mm-hmm. That not necessary is you, your personality is totally different. Brand archetypes give you that uniqueness that you want to. Hmm. So in your, um, in your brand marketing, in your content, in your marketing, in your content, yes.

When you are going to post something that, remember that you're going to touch, if you are a lover with love and you're going to talk with Yes. More emotional and, and to really give love to that, to your audience. Mm-hmm. Yeah, so we'll put the link to the quiz in the show notes if you wanna take it and tell us what you got.

'cause it's very cool. 'cause that's what I've been exploring. I did an email on it recently about using the brand archetypes in your storytelling 'cause, and I think what [00:30:00] happens with content is we are just, and marketing is, we're so like, let's put shit out, let's put shit out like hamster wheel. Like, okay, get, I've gotta post something.

So let's just get it out. And without that intentionality, without being intentional. It can fall flat and people aren't, 'cause you're not connecting back to your vision, your mission, your values. You are not connecting to the audience or the message that you wanna relay. And you're not grounded in who you actually are as a brand or a business or a per personal brand.

Even a personal brand is a brand. So when you know, I go to post a video, I go, okay, what do I wanna achieve? Who am I trying to market to here? What's the overall purpose? And all right, cool. I'm the lover. Let's step into the lover. And off I go, you know? So it's like, and I need to do this more, right?

Because there are times where I'm like, oh, there's a video I needs to go out today. And I haven't filmed it. Like it happens to all of us. And of course we're not perfect. But when you do try to connect all those things together, it makes sense as to why you're doing it. This is why [00:31:00] when I love on TikTok, for example, content creators explain the art of their content.

Mm-hmm. And they make it sound like it's this beautiful art form. It is like content can be, that's what it is, but the way they explain it just sounds so unique to them. Even them talking about, like, say they film a get ready with me or a day in my life as an influencer, as a content creator, the way they take us through the process of how they build it.

Mm-hmm. It just makes it sound so like, it's so enticing and so like. It's an art form. They've put all this energy into it. So you treat those things like that and people will start to realize that's what it is. Yeah. People will start to pay more attention and then you can bring in your brand story. So the brand story is the last element that I think we forget about is, and this was, I did a workshop.

With some wellness, um, business owners, and that was the main message. We forget to go back to why we are doing this and we forget to tell [00:32:00] people our brand story or who we are and what we do because people forget, we're busy. We don't remember that you started this business to be a digital nomad and travel.

We forget you are even a digital nomad. And on that point, where are you in the world right now because. You don't tell us all the time and you might post one story on your Instagram and then expect everyone to know what you're doing. So it's like always coming back to that brand message, that brand story, why you do it because people forget or people are always new that are showing up.

And if you don't keep showing that, like, and that's, and that's why you have to really love what you do and your story and love what you're about and love your brand. Because you will wanna bash your head up against a wall. Yeah. Talking about it all the time. Be fan of your story. Yes. Yeah. Because the only person that can tell you really good and interesting and emotional is you, that you leave that.

Yeah. And it doesn't matter what language you speak or whatever. Like even Mitch, when he's telling [00:33:00] me a story, it doesn't matter when he loves telling the story. It's so engaging regardless of. His English. Yeah. Which I know he gets very hard on himself for. But anyway, that's okay. But when you know what you're gonna tell and, and you just go with the flow of that, it's, it's magnetic and people wanna keep listening to you and you build this energy that everyone wants to be around.

So I. They're the things that we want you to look at, values, mission, and vision, your customer, and your message, and your brand archetypes and your brand story. As I said, I do have a blog on this, which I'm gonna refresh and put in the show notes, and I have another podcast with the brand strategist to go over this, but we just.

When we've been creating content with businesses that have this really strong brand foundation, it has made our lives a lot easier. So we wanted to talk about that from the lens of a marketer who's done a bit of branding, but also like. You know, lots of brand people will talk about brand and you go, oh yeah, yeah, brand.

And then we've just had people come [00:34:00] to us like, I didn't realize how deep this was, but it does make a lot of sense and make our lives easier there. Be a content queen or king. And remember that developing your strategy, whether it's marketing content, brand strategy. Your story develops your business.

Thank you so much for joining us today, and please don't forget to share this with all your business friends. You can send them a link to this episode, or you can share it on your Instagram stories, your Facebook stories, your TikTok stories, and tag us at content Queen Mariah. Again, you can just tell 'em about it if you wish.

And if you love the episode and you got a lot from it, it does mean a lot if you leave a review. We've got some amazing guests coming up and they've found me through knowing White podcasts through the charts. We're up to 311 episodes. So if you've been listening for a long time, I would love it if you could leave a cheeky review whether on Apple or Five Stars on Spotify.

And if there are any topics you want me to talk about in the future, any guests you'd like me to get on, uh, send me an email. information@contentqueenrai.com or a message on [00:35:00] LinkedIn, Instagram, TikTok, wherever you're following me, and we'll talk to you next week. Bye.

PodcastMariah MacInnesmarketing, marketing advice, how to be authentic online, business ownerComment