The guide you need to repurpose content for your business

The universe of repurposing! I am about to open you up to a whole new world! A whole new part of content creating where YOU feel empowered, and YOU have the ability to save your energy and time.

Content Marketing, Content CreationMariah MacInnesApril 23, 2024marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategyComment

6 Different Types of Content You May Not Have Thought Of Yet

Content creation plays a major role in everything from branding to driving organic traffic to your website. When you think about content, the first thing to come to mind likely is the static content on your website. While this is crucial content, it is only one of several types of content that you could be taking advantage of today.

BloggingKatherine RobinsonApril 4, 2024content marketing strategies, confidence content, blogging, content writingComment

How to start a blog for your business

The blog, a platform where you can inform, educate and engage all at the same time. It is a place where you can share thoughts, tips and even work to promote your business or yourself. Want to start a blog but aren't sure where to start? Here are some great tips on how to start and what to do to stay on track!

BloggingMariah MacInnesMarch 20, 2024content marketing strategies, confidence content, blogging, content writingComment

Difference between social media strategy and content marketing strategy

While a strategy for social media and content marketing can be much of the same, there are elements that need to be considered when formulating a social media strategy and a content marketing strategy! There is a difference.

Content Marketing, Social MediaMariah MacInnesFebruary 20, 2024social media strategy, content marketing strategy, sales and marketing Comment

Video Content Revolution: Harnessing the Power of Visual Storytelling

The usual medium of storytelling is through text, but the visual medium is on the rise. The fusion of narrative and images has revolutionised the way we communicate, engage, and connect with others. Video content has the power to create emotional connections and captivate people. It redefines the way we create and share narratives online. In this article, we’ll discuss the impact of video across different industries, how and why video content has been growing in popularity, the power of visual storytelling, and how you can harness the video content revolution.

Storytelling, Video MarketingMotif CreativesFebruary 8, 2024video marketing, storytelling, content marketing, content creationComment

Be a podcast queen (or king): How to build a podcast

Are you looking to start a podcast for your business? We have everything you need to know about creating your next podcast!

Content is Queen: Crafting Compelling Digital Marketing Campaigns

You know that content is essential for digital marketing. But what sort of content? Content for whom? And how do you write thought-provoking content? Don’t worry; we’ll address all these questions in this article. We’ll begin by discussing the power of content in digital marketing, and then we’ll move on to the content landscape. Then, we’ll focus on strategic foundations for your content, techniques for compelling storytelling, optimising your content for visibility, and measuring success effectively. Without further ado, let’s begin!

Marketing Strategy, Small Business MarketingAttaullah KhanJanuary 11, 2024digital marketing, marketing, content marketing, small business marketing, marketing campaign Comment

How to start 2024 prepped - your content plan

Hey there! Welcome to 2024! It’s time to hit the ground running with your content this year and SMASH THOSE GOALS!

If you’re anything like me, this statement has got you thinking “I can’t believe it’s 2024!”. Trust me I know how you feel.

Content StrategyMariah MacInnesDecember 28, 2023content planning, content marketing strategy, 2024 goals, 2024 plan, content marketing guide Comment

How to use keywords in your content for SEO

Keywords and SEO go hand in hand. Using keywords in your content for search engine optimisation purposes will ensure more people see your content. BUT if you do the right research, it will ensure your content to not only shown to the audience you want, but it helps those who need you!!

Of course, we create content to serve our audience and to enhance the user experience, BUT what if we could have the best of both worlds? Write content that is engaging AND appeals with search engines like Google? Well, that is the objective, right?

How to get more visibility for your small business

When we think about Public Relations, we might often think of media, right?

We think about being featured in the paper, on TV and the like!

BUT PR is more than just media! It is about getting visibility for you and your business on various online (and offline) channels.

Small Business Marketing, Marketing StrategyMariah MacInnesNovember 22, 2023public relations, visibility Comment

Content Marketing for E-Commerce: Boosting Sales Online

Businesses are continuously looking for efficient ways to increase their online sales because competition in the rapidly changing world of e-commerce is severe. Content marketing is one such tactic that has grown significantly in popularity in recent years. Instead of being just a fad, content marketing for e-commerce is a potent instrument that can change how companies interact with their customers and increase sales. Read more!

Content MarketingCharles T. BoyleNovember 8, 2023e-commerce Comment

How Content Queen saved her 10+ hours per week: Case Study: Essential Shift: Laetitia Andrac

When Laetitia Andrac came to us for support she was working full-time and building her side hustle, Essential Shift. While she was navigating social media, she wanted to stand out. Be known for her work and be guided on how to share her message authentically. Read more!

Client Case StudyMariah MacInnesOctober 25, 2023case study, retainer client, clients Comment

Your guide to more trustworthy content: User-Generated Content (UGC)

We have been told consistently, create trustworthy content. Be trust, add value. What does this mean? It means User-generated content (UGC). This has become a cornerstone of modern marketing, enabling brands to engage their audience, foster community, and establish authenticity.

Marketing Strategy, Content StrategyMariah MacInnesOctober 9, 2023user generated content, marketing, small business marketing, content creation Comment

Building Your Dream Podcast Studio: Considerations for Home Setup

In the age of digital content creation, many people have at least kicked around the idea of starting their own podcast.

While recording episodes and sending them into the online space is a relatively simple process (maybe once you get the hang of it), it does take some planning and preparation to separate a podcast from the crowd and turn it into a profit-generating enterprise.

Stop procrastinating in your content creation

The best marketing strategy won’t work without the right mindset and taking action.

Do you find yourself sitting at your computer struggling to write a social media post?

Maybe you put off starting that blog or podcast because it seems "too hard".

You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! This week we are exploring the mindset and procrastination around marketing and creating content in our business.

Marketing Strategy, Content CreationMariah MacInnesAugust 30, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy, influencer marketing, influencer, social media pressure, anxiety, social media tips, business storytelling, lived experiences, quality content, holistic marketing, marketing channels, measuring content, measure content, analytics, google analytics, marketing data, data marketing, marketing analytics, marketing data for beginners, procrastination, procrastinating, taking action Comment

Why blogging is underrated

Blogging may seem a little "saturated" BUT it is a very underrated channel.

Blogging took a backseat when social media, podcasting, and YouTube became more popular, but honestly, we see time and time again the power of evergreen content like blogging.

BloggingMariah MacInnesAugust 16, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content Comment

How to increase your content reach: content amplification

Is it time for you to expand past your target audience and reach a wider number of people?

Content amplification is exactly what it sounds like, amplifying the signal of your content to push past your regular target audience and it is most often used when you need to promote your own content that YOU have created.

This is why we are blending storytelling with strategy

Are you ready to start taking action in your marketing? To create a content marketing strategy that works for YOU and of course engages/builds your audience? Of course you do! I am here, this week with a guide to help you create your best content marketing strategy!

Business, Storytelling, Content StrategyMariah MacInnesJuly 7, 2023marketing, copywriting, content, content marketing, repurpose, content repurpose, content strategy, consistency, writing, content creation, connection, relationships, business connections, content connections, limiting beliefs, self doubt, confidence, confidence content, authentic, authenticity, success, branding, brand, brand values, entrepreneurs, websites, marketing advice, content creative, content management, followers, clients, social media, engagement, tiktok, dry industry, content creator, collaboration, freelancer, freelancing, marketing budget, small business, ig reels, instagram reels, instagram reel, fb ads, facebook ads, organic marketing, paid marketing, storytelling, market research, target audience, ig metrics, instagram metrics, instagram reach, instagram analytics, instagram engagement, instagram strategy, social media help, instagram insights, instagram marketing, instagram strategist, perfectionism, creating content, seo, backlinks, search engine optimization, seo strategy, seo guide, email list, email sequence, list buidling, marketing tools, content marketing tools, web traffic, b2b marketing, marketing guide, content marketing guide, content marketing trends, content marketing channels, content marketing plan, instagram for business, instagram business, instagram selling, instagram guide, grow your instagram, engaging, instagram tips, instagram trends, lead generation, direct selling, instagram advice, ig reels guide, business strategy, content marketing strategy, content creation strategy Comments

10 Tips for Creating SEO Friendly Content

In the world of digital marketing, SEO is a critical component that can make or break a website’s success. Crafting content that ranks high in the SERPs (Search Engine Results Page) supports a business’s success. However, mastering the art of SEO requires a combination of technical knowledge, creativity, and strategic thinking.

How to create content with flow - blending the strategy with spirituality

What does being energetics have to do with business? This is probably what you are thinking right now. You don’t have to be spiritual to implement some of the practices. It allows you to connect to your intuition! When you connect to your intuition, it allows you to create the content that is original to you and your business.

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