Working with clients on content is a very personal experience. We understand when we take on a client at our agency, it is a very vulnerable experience.

When Sally Prosser came to us for support, she was looking for some help to expand her digital footprint and grow her podcast reach.

Below you will see the work we have done working with Sally and how she has been able to expand her reach.

Sally Prosser

Voice and Public Speaking Coach

What is the business and what do they do?

Sally Prosser is a voice and public speaking coach who empowers individuals to find confidence in their speaking and sharing their truth. Sally teaches in a holistic way with the core message that “your voice matters”.

Through her services, she helps professionals (corporate and business owners) improve their speaking skills for presentations, interviews, and public appearances while also understanding their voice on a much deeper level.

When did she engage in Content Queen Mariah’s Services?

Sally began working with Content Queen Mariah in February 2023, seeking support in maintaining consistent and impactful content across her platforms while managing her growing business.

Sally wanted to put more of an emphasis on her podcast since it is a voice platform.

What challenges was Sally facing when she started working with Content Queen Mariah?

Sally was looking to increase her digital footprint.

She also wanted to spend more time (and energy) on promoting her podcast to her audience. She was doing a lot herself and needed to outsource more of the work to free up space to create more impact.

What has the journey been like working with Content Queen Mariah?

We started with a plan to repurpose Sally’s existing podcast content to Pinterest and YouTube, amplifying her reach without requiring her to create new material. While also starting an Instagram account dedicated to her podcast/ Initially, we focused on:

Create a plan to post 5 days per week on her @thatvoicepodcast Instagram account.
Reformatting her podcast content into engaging Pins optimised for Pinterest.
Editing video snippets for YouTube from TikTok to increase reach.

Above is an example of the type of strategy we use with our clients.

What did we do?

Our role involves:

Managing content repurposing and scheduling across Pinterest and YouTube.
Developing visually cohesive posts and videos aligned with Sally’s branding for her @thatvoicepodcast Instagram page.
Tracking analytics to identify what resonates most with her audience and refining the strategy.
Engaging with potential clients to build the audience.

Key wins and developments for Sally Prosser

Increased visibility: Sally now frequently receives feedback like, “You’re everywhere!” as her audience encounters her content across multiple platforms.
Audience growth: YouTube subscribers, Instagram Podcast page followers, driving more traffic back to her website and her brand.

What has Sally been able to do with the extra time:

With some of her content streamlined and managed, Sally has been able to:

Focus more on running workshops and serving her clients.
Dedicated time to developing her product suite.
Spending time travelling with her partner.
Enjoy peace of mind knowing her online presence continues to thrive, even when she’s offline.

This partnership has not only helped Sally amplify her brand’s impact in a scalable, efficient way.

Words from the client:

"My content is the backbone of my business and I wanted to amplify it, but I knew couldn't do it alone. Mariah has helped me create more content on more platforms and reach more of my ideal clients. Mariah is reliable, calm and great at what she does. Mariah is also up with the latest marketing trends and makes well informed recommendations on what strategies to try, Highly Recommend! Thanks for all your help Mariah!"

How Content Queen helped her build a bigger digital footprint: Case Study: Sally Prosser